PhiaBridge

Art Direction
Digital Product Design
Experiential Design


PhiaBridge is a 2nd place-winning mobile plugin concept for fashion-tech startup Phia to guide buyers to curated items that bridge the gap to free shipping.

PhiaBridge also extends the digital experience into the physical world via branded packaging. Shoppers are also able to unlock style recommendations, savings stats, environmental impact data, and loyalty points for future purchases.

[View Version #1 Here]